“We are pretty much risk-averse, until we are not. Without any reason, we just jump against our better judgement.”   Therein lies today’s consumer mindset. As Iva Ignjatovic summed it up, people are leery about spending until they leap off an emotional cliff. And so, debt begins.   Ignjatovic is a marketing, strategy, leadership and … Continue reading Break the Stranglehold of Debt