Promote your technical staff to management and allow accountability to extend beyond domains I’ve always wondered what makes Apple the most valuable company. Just because the market cap is worth trillions, it doesn’t mean it’s valuable. Being valuable on paper is like having good looks. People like looking at you but it doesn’t mean you offer anything of value to them or society. Apple brings in bucketloads of money, so in an investment sense, it is a very valuable cash cow. But, it wasn’t until I read an article, about Apple’s organisational culture that I realised why Apple is so valuable…....
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