182 Stories by Jim Katzaman
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience....
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the...
Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take a look at...
Today’s brands have learned to take customer behavior trends seriously. Successful businesses have well laid out strategies that get results. One of those results...
Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders....
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge....
The aftermath of a major life-changing event — a tragedy — would not have been how Tim Lewis wanted to change his profession. Yet,...
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she...
Easy money. Wishful and unmotivating, those words are akin to “instant gratification.” The human desire is to get something for nothing. That’s the fantasy,...
Leadership is practiced in actions and attitude more than in words. Appreciate hard work, humility and empathy. At their core, relationships drive leaders and...
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive...
In this fast-paced digital world, connecting with, knowing and understanding your audience is invaluable to business decision making. That’s the message from digital engagement...
