Marketing
Losing key clients is always painful for a business – it sharply reduces income, creates funding problems for projects and teams,...
Marketing is a multifaceted process that operates on three main levels: semantic, communication, and instrumental. This model helps structure the marketing...
Understanding market needs enables companies to develop products and services that are in demand among the target audience, optimize marketing strategies...
Peek behind the curtain of ‘AI first’ claims to uncover the reality and the bold moves needed to truly lead in...
Explore AI’s impact on digital marketing: ethical strategies vs. manipulative tactics in the virtual battleground. Find the balance for success When AI...
Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead — well, it’s a constant, isn’t it? —...
Laser-Focused Productivity in a Deafening World In a world filled with constant distractions and bustling environments, the ability to focus and...
What is Generative AI? Generative AI is a type of machine learning that involves creating new content or data based on...
Best Use: Increase the accuracy of any forecast. In 1906, Francis Galton discovered what we now call, the wisdom of crowds....
On the back of Google’s 2021 announcement that promised to remove third-party tracking from their platforms in 2023, a bid to...
The interaction between brands and consumers has become much easier, courtesy of the internet. It would take loads of effort to...
At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk...
Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new...
Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before,...
Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social...
Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help...
Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and...
Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it,...
Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...
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