Marketing

Sales Funnels Aim for Buys, not Sales

Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing...
3 min read 593

How The Empathic Design Method of Decision Making Works

Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The...
4 min read 398