Small Business

An essential GTM change strategies in the Post pandemic economy

Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...
3 min read 474
Working from Home

How Working From Home Increased My Productivity

Stories of success, anguish and the internal state of affairs from a “self-proclaimed” productive human Working from home really brought out...
4 min read 495
protect your small business during the corona virus outbreak

How to protect your small business during the corona virus outbreak

It is undeniable that the effects of the coronavirus outbreak are becoming worse for humankind. But the pandemic causes considerable damage...
4 min read 119

Why Communications is Critical to Pivoting Your Business

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
2 min read 306
Map with location markers

Unleash the superpowers of soft skills

Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, “life skills are the power...
3 min read 387

In Search Of the Vanishing Human in HR

Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away...
6 min read 948

How do Amazon’s Premium Shipping Options Compare to Other eCommerce ...

Online shopping continues to grow as a percentage of overall sales and each major retailer and platform is looking for ways...
3 min read 223

How to know your price is right

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty...
6 min read 557

WordPress Features That Will Help Your Business Website

When creating a website for your business, it is important to be familiar with the platform you are working on. Those...
2 min read 170

5 Inexpensive Branding Strategies for Small Businesses

When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP....
2 min read 530

Simple Sales Funnels Yield Big Results

Sales funnels need not be complicated. Indeed, Kat Sullivan contends that these marketing channels used to direct sales are simple. She...
5 min read
Brand Image

Tips for Creating a Bold Brand Image

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...
5 min read 515