Small Business
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
Congratulations on launching your startup! Hopefully, you have survived the initial phase and your business has taken off successfully. Now, it...
There is a cloud that continues to hang over small businesses, but it’s far from a bad thing. In fact, it...
Bad deliveries drive away customers. In 2018, 84% of customers were unlikely to shop at the same retailer after a bad...
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
If you are aspiring to be a small business owner, you know that financing a small business is no cakewalk. Your...
A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based...
Understanding platform capitalism is critical to making money in the 21st Century. To explain, a platform is a network; or ecosystem,...
Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying...
The Ocado Group plc (LSE: OCDO) is an interesting company to watch because it leads to the robotization of retail. In...
