Social Media
In 2019, Facebook crossed a red line. The company announced the Libra project. Before digging into Libra, let’s get a very...
Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and...
Most people use their website as a hobby. Making money online is beyond their wildest dreams. This is where dream maker...
When you trend on Twitter, you’ve struck a nerve that reverberates throughout your audience and beyond. The goal is to trend...
With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money...
Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages,...
Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength. Timothy Macharia...
Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media...
Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments...
If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow...
Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character...
In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the...
Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to...
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in...
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the...
To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...
When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies...
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face...
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it...
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps...
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
The aftermath of a major life-changing event — a tragedy — would not have been how Tim Lewis wanted to change...
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a...
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