Startup

Startups succeed through persistence, not miracles

Lindah Mbaisi is a versatile entrepreneur. “Queen” Lindah, a public relations professional, founded Hans J. PR and Communications. She also works...
2 min read 531

Volatility compels calm amid the storm

Few things travel in a straight line in nature, especially the economy. While investors and consumers hope for calm, volatility is...
2 min read 676

How to Create Your Own Cryptocurrency and Make Your Business Ready For...

How does cryptocurrency work? How to make a cryptocurrency? How to launch my cryptocurrency? All these questions must be popping in...
3 min read
Loyalty

Loyalty is a Simple Proposition

Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it?...
5 min read 546

Hurtle diversity barriers with eyes wide open

Women in tech is one of Tiffany Horan’s passions, starting as host of Women in Tech Chat on Twitter. She is...
2 min read 635

No fooling: Marketing goes for laughs

It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call...
4 min read 631

Cybersecurity Non-profit to Help SME’s Fight Against Cybercrime

A non-profit organization called Global Cyber Alliance (GCA) has vowed to improve one of the weakest links in cybersecurity by helping out small...
2 min read 515

The Emerging Pet Tech Market

In the last 15 or so years, spending on pets has more than doubled. In 2017 alone, Americans spent over $70...
49 sec read

Balance work and life for a ‘golden hour’

For 30 years, Sabrina Cadini excelled and won awards as an event and wedding designer and planner. She pushed herself hard....
5 min read 728

Great thought partners ask ‘What if…’

A powerful way to add value in a fast-moving digital world is to be a ‘thought partner’ for others. And asking...
3 min read 960

Conversational marketing is the word

Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul...
2 min read 747

Humanizing triumphs over digital marketing

How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way?...
2 min read 273