Startup

How Local Event Sponsorship Can Help You Find New Customers

According to the 2017 BrandMuscle Effectiveness Index, hosting and sponsoring events is one of the most effective channels for local marketing....
54 sec read 191

Being Social is an Easy Pill to Swallow

Doctors and social media might not seem like a healthy relationship. Yet, many physicians have tackled and overcome privacy and other...
5 min read 830

Can You Hear Me Now? Preventing Customer Churn

For every business, customers are one of the most valuable asset. Even just one positive impression can be invaluable to reducing...
48 sec read 136

Snuff Out Conflicts Before They Explode

Conflict is inevitable in daily life, particularly the workplace. People come from different backgrounds with varied personalities. “Although conflict in the...
5 min read 682

Winklevoss Gemini Exchange Implements Crypto Insurance

Gemini has officially incorporated digital asset insurance into its trading platform on top of the already FDIC fiat currency insurance. The...
58 sec read 163

A Global Workforce Has Far-Reaching Effects

Global mobility and relocation are game-changers for modern teams. Moving from one job to another — perhaps thousands of miles away—...
2 min read 478

Tech Tackles the Mess in HR

Technology is making it easier to streamline messy, time-consuming human resources processes, which affects HR teams as well as other organizations...
2 min read 169

Thought Leadership and Collaborative Technology

At a time when the potential for artificial intelligence is nearly endless, four communication tools can help keep today’s thought leaders...
2 min read

What American Manufacturing Means for Communities

As of 2016, the United States imports $120 billion worth if textiles and apparel, nearly 40% of which come straight from...
48 sec read

Is Brand Advocacy Worth the Risk?

Small businesses that take a stand for their brand roam the high-risk, high-reward world of advocacy. Do brands that advocate for...
5 min read 610

Corporate Volunteers Seal Personal Connections

Volunteers are the strongest contacts a company has within its community. By word of mouth or through logos emblazoned on their...
2 min read 306

Why Do We Still Do RFPs?

Requests for Proposal are outdated, yet 95% of companies still rely on this process to meet new vendors. Though woefully unsuited...
50 sec read 121