Why We Must Use Tech For Good, Now More Than Ever

Bad
Just look at the mayhem caused by Donald Trump using Twitter. The completely unfettered access to millions means he is able to tweet unrestricted (& often nonsensically) to those who follow him. This access was unavailable to many previous US Presidents. Further evidence of technological wrongdoing can be seen by the snooping scandals, whereby tech Giants such as Google we capturing data recorded on smartphones without our approval. Couple this with election interference by companies such as Cambridge Analytica, there is a growing distrust of large companies and technology as a whole.Good
Conversely, the good that technology can do is evident from the world coming together over Zoom (or other Video Conferencing platforms). The fact Captain Tom Moore was able to raise coming up to £30m by walking 100 lengths of his back garden at the spritely age of 99, would have been harder without social media. This is without looking at the direct impact on situations such as genome mapping, vaccination testing and infection modelling. I am absolutely of the belief that technology can change the world. And for the better. But I am really worried. When times are tough, we see both the best and worst of people. Those individuals who use technology to profit from the pandemic e.g. the person who bought gallons of alcohol hand gel to sell at enormous mark-up rates – thankfully he was blocked by Amazon and now sits on wasted money and a shed load of hand gel. The dilemma I see us rushing headlong into is:-
Advancement vs Profit vs Ethics
The trouble is how do we weigh up the cost of lives versus the economy?
Donald Trump is itching to reopen America to the detriment of many who are ill and sick. With current estimates stating the UK economy is losing, according to The Times, circa £2.4bn per day (whilst the economy is effectively shut), what is the tipping point to reopen?
I can only imagine the impact on the US and worldwide economies!
Weighing up the need to reopen, albeit on a phased basis, is becoming increasingly pertinent for every day a country is closed.
As a result, it is interesting to see how people have reacted.
Jeff Bezos of Amazon fame had started to step away from the day to day running of the Amazon empire, instead to focus on the ‘side businesses’ and more philanthropic ventures. CoronaVirus has forced him into an about turn.
Along with companies like Apple, Amazon has the ability to change the world. Not only from a financial viewpoint (each having vast stockpiles of cash) but also from a reach perspective.
How Amazon reacts during this period will determine Bezos’ legacy.
Does he want to be viewed as the person who didn’t do all he can to save the world? Will this materially impact the value of the Amazon brand in years to come?
Time and public sentiment will tell, but suffice it to say, he is now aware of this more than ever.
The FANG companies (Facebook, Amazon, Netflix and Google) have a moral responsibility to use the platforms they have built to do good for the world.
Historically, mistrust of large tech companies has been rife:
- through the use of personal data (e.g. Cambridge Analytica),
- snooping (apps which capture data in the background without permission e.g. Google), or
- targeted advising (Russian influence in elections e.g. Facebook).
The ability of a few to impact the many is now more prevalent than ever before. It would not be unfair to think ‘where does profit rank in the minds of these tech leaders?’
I’m hoping they will help put lives first, but it is not always an obvious conclusion.
So, the question now is “how do we resolve this no-win situation?”
I believe technology can help, but we must use it for good.
The speed at which information travels now is many times quicker than in the past, the complexity we can deal with in modelling and science advancement is progressing at a staggering rate, and the improvement of lives through smart assistants is evident.
I truly hope the direction of travel remains positive and for the benefit of the masses.
Technology has an increasingly important part to play, but this is only one part.
Those who command and control vast resources are the lynch pins. It is their time to shine, show they are in this with us, and make the world a safe and ultimately, better place.
But what happens when things do begin to get better and we begin to regain some of the freedom lost to COVID-19? Will we remember the lessons learned during the crisis?
I hope so, but I fear not.
Only time will tell as in 12 months’ time, will we be incorporating the lessons learned from this unprecedented experience to make life better or will we be reverting quickly back to type and ignoring the lessons learned?
If the financial crisis of 2008-9 is anything to go by, the pessimist in me believes we won’t have learned anything. But I sincerely hope I’m wrong. Turn this article into a video
Instantly repurpose any DDI article into a professionally produced short-form video.
Try DDI Media →
As the Head of Data at specialist lender Shawbrook Bank, Brendan leads the data vision & strategy across the business. Focusing on driving a data-enabled organisation, Brendan is passionate about delivering value to clients through data & innovation. Having previously established the International Analytics function at NBCUniversal and been responsible for Business Intelligence at Turner & Townsend, Brendan knows the power behind data. Brendan is a seasoned speaker, writer and podcast guest focusing on strategy & culture. He is a big believer in the challenging the status quo but in and out of work having completed endurance challenges (IRONMAN & Ride Across Britain) & established high performing cultures. Brendan is fascinated in digital transformation and how technology will continue to change the world.