8 Ways Digital Tools Are Reducing On-Site Rework
Dmytro Spilka·5 min
Big banks are working on stepping up customer experience on their mobile platform by personalizing the digital experience to make up for the lack of human service. Expect to see more banking services and financial applications to be completed online and followed up with a video chat with a customer service representative.
Barclays has been successfully providing two-way video banking since 2014 to customers through the mobile banking app with great success. Citibank launched a similar service in 2018 in select Asia markets, holding face to face video consultations with high-net-worth clients through their wealth management division. A more sophisticated hybrid of human and digital banking format is likely in the future, as the technology improves, and financial institutions expand globally.
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