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Entrepreneurship
Networking: Who Buys if Everyone Sells?
Jim Katzaman
October 29, 2018·3 min read
Networking in the Digital Age is alive and well. While Björn Luciano Salsone makes a living as a digital leader, he is a fierce proponent of face-to-face interaction and its benefits.
Salsone is an entrepreneur and owner of TNC Marketing & PR, an MC, public speaker and social media influencer. Asked if networking is a lost art in the Digital Age, he shot back, “Absolutely not!”
[caption id="attachment_4231" align="alignleft" width="400"]
Björn Luciano Salsone, photo taken from twitter.[/caption]
“In the world that we live in -- as we become more and more digital -- the need for human touch, connection and acknowledgment are growing higher,” Salsone said. “That’s irrelevant of whether people are extroverts or introverts.”
Face-to-face marketing has an impact on those who know the game.
“It is most effective if you stick to the networking rules,” Salsone said. “If you don’t, you’d best network online.
“One of the biggest challenges is that most people have the intention to sell to strangers when they meet them at a networking event,” he said. “The problem with that is simple: Who is buying if everyone is selling?”
Salsone advised networkers to prepare for events:
Björn Luciano Salsone, photo taken from twitter.[/caption]
“In the world that we live in -- as we become more and more digital -- the need for human touch, connection and acknowledgment are growing higher,” Salsone said. “That’s irrelevant of whether people are extroverts or introverts.”
Face-to-face marketing has an impact on those who know the game.
“It is most effective if you stick to the networking rules,” Salsone said. “If you don’t, you’d best network online.
“One of the biggest challenges is that most people have the intention to sell to strangers when they meet them at a networking event,” he said. “The problem with that is simple: Who is buying if everyone is selling?”
Salsone advised networkers to prepare for events:
- Know why you are attending.
- Do your research.
- Address what value you will add.
- Arrive early.
- Leave late.
- Find a new supplier.
- Develop a new client.
- Meet a new “connecting person” to the business you want to be introduced to.
- Develop into a business partner.
- Meet your life partner.
- Establish your company as an industry leader.
- Develop your skills in dealing with different personalities.
Jim Katzaman
Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.