Recently, I accidentally clicked on an ad while trying to read a story on the internet. “It’s easy with my proven investment strategy to turn a few thousand dollars into millions,” a self-proclaimed expert insisted as he pointed viewers towards his paid services.
To an unsophisticated or inexperienced investor, this self-proclaimed “expert” might have sounded convincing and credible. After watching the video, I find myself frightened and worried about how many gullible, naive and desperate investors would seek to capitalize on this nonsense.
Today, many new investors are enamored with the possibility of making easy and substantial money in the stock market. As someone who started working in the financial markets at Merrill Lynch fresh out of college in 1984, I can tell you from direct and indirect experience that generating consistent double digit net returns is extremely difficult and rare.
I vividly recall sitting at my desk that day in 1986, when a much-hyped local company by the name of Microsoft had its initial public offering. I remember telling clients that I thought they should avoid purchasing shares after it popped because I thought it was outrageously expensive. Little did I know then of what Microsoft would ultimately become. While Bill Gates aspired to build a business that supported the premise of “a computer on every desk and in every home,” very few people identified and invested in his audacious vision in those early days.
With 20/20 hindsight, I wonder what would have happened if I had bought Microsoft when it first started trading? I question myself as why I didn’t learn from missing this rocket ship as there have been other similar episodes over my decades of looking for investment opportunities. Looking back, I wonder what would have transpired if I were able to identify the trends. Going one step further, what would have happened had I avoided the handful of major equity crashes. I contemplated how I would have fared if I adhered to these two relatively simple decisions over my 36 year career in the financial markets:
- What if I had been able to identify early paradigm shifting trends and correctly pick the future leaders in these areas early on?
- What if I had identified equity market extremes or risks so that I could correctly avoid a handful of major down-drafts like the 1987 Crash, the 2000 Internet Bubble Burst, the 2008 Great Recession, and the 2020 Covid Meltdown?

Jeff Greenstein is an American entrepreneur and private investor based in Seattle, Washington. He is currently the President of YIS Capital, an active philanthropist and passionate collector of contemporary art. His work has previously been published in VentureBeat, TriplePundit, and Thrive Global.
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